Coaching can be storyselling: creating change through crises of confidence, Journal of Organizational Change Management, Volume 21, Number 5, 2008 , pp. 532-559(28)
Abstract:
Purpose – To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.
Design/methodology/approach – Case study in relation to a psychoanalytic approach to text as a place for emotional control.
Findings – Storytelling without psychodynamic analysis becomes easily storyselling.
Research limitations/implications – Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text.
Practical implications – Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author.
Originality/value – The worst stories that are sold are those we sell best to ourselves.
For the full-text of this article please email: susan.jennings@lancashirecare.nhs.uk
Filed under: 1 | Tagged: Narratives, Organizational change, Social dynamics, Storytelling
